You can either give your readers an old LinkedIn

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You can either give your readers an old LinkedIn headshot photo and a couple of chopping sentences (like most people)… or, you can tell them a captivating story and turn them into a fan.

Let’s start with a few basic questions that every website About page should answer:

1. What’s the purpose of your website?

Sure it’s called an about page, but don’t make the mistake of talking only albania phone number database yourself. Your about page should be just as much about what your website is here to do for your visitors.

First, be clear about what your website exists to do and for whom. Is your website the home base of your local business? Do you have a line of nutrition products you’re selling to fitness enthusiasts? Perhaps a freelance writing service you’re looking to grow?

This is your chance to be ultra clear about why you’re making a website and what it exists to achieve.

2. Who is your website for?

It’s important to guarantee that when the right visitors do arrive on your website, they feel right at home. Spell that out with these two approaches:

Explicitly say who your website is for; For example, if you’re launching a website that’ll feature a community about healthy cooking for working parents, you could write: “We launched this website in 2024 to become the ultimate cooking guide for working parents.” This kind of framing is key to any savvy blogging strategy.
Illustrate that you’re in their community: Do you write for other websites in your niche? Are you active on any popular communities or forums? Add a testimonial or social post from someone in the industry who’s tried your product or spoken highly of your website.
3. Why should your website visitors care?

If you’ve done a good job in the first couple of sections, your visitors should have a pretty good idea of who you are and be able to decide whether or not they want to keep reading. However, you can do a little more to further seal the deal and sell them on becoming more actively engaged with you.

Consider answering more specific questions like:

What types of products you sell (or content you write about): “If you love X, Y, and Z, you’ll feel totally at home here.”
What visitors will get out of reading your website: “I share everything I’ve learned building a 6-figure consulting business from nothing.”
Where they should start: “If this is your first time here, check out my Ultimate Guide to X.”
Why do you and your website have credibility: “I’m a regular contributor to Fast Company, Business Insider, and Inc. Magazine…”
How did you get started: “Back in 2003, during an especially bad Colorado Winter, I fell in love with snowshoeing…”
Get personal here. People connect with stories and vulnerability more than they do with carefully crafted prose, so be who you are!

Making a Website and Telling a Story on Your About Page

For my industry, I know my readers are here to get personal, actionable advice on starting a blog. And so I show them that I not only talk the talk, but also walk the walk by constantly working on new side blogs like VeganTable and through helping my girlfriend’s site, Vegan Anj.

4. What should your website visitors do next?

The last (and arguably most important) section to cover on your About page is telling your visitors what to do next.