You only have to look at the average Facebook page of a company to see that in practice it often concerns very different conversations. Namely, barrages of abuse, showers of complaints and sometimes even threats are not pleasant conversation starters. And you can put a webcare or Twitter team against that, but that is certainly no guarantee for an impressive conversation.
#fail
That is why it is good – just like with stories – to take a step back in time and look at the foundations of list to data conversation. And who else but Amy Groskamp-ten Have can help us with that? In 1939, Amy wrote the book How should it actually be? And it is nice to look at the laws of a good conversation based on passages from the chapter on conversation.
That's why we'd like to end with ten quotes. Without commentary, without explanation. In the hope of making a more timeless contribution to strengthening the conversational power of companies, brands and people. We challenge you to respond to these quotes. Which ones do you think are useful? Which ones are really not (anymore) possible? Which ones do you miss. Let this list be a conversation starter...
“Those who have much to say should never take complete possession of the conversation. The worst thing is that they usually pride themselves on their supposed conversational talents, which are often nothing more than verbosity candied in vanity.”
“The best advice for those who are at a loss for a topic of conversation is: Read the newspapers and magazines, not only the mixed news, but the advertisements, the politics, the book news, the medical column, the editorials, in short everything.”
“Especially with topics about politics and religion, one must be extremely careful not to offend others.”