It is also a great way to connect with customers. What I think is smart is that you have done something with the need of your customers to become a better Barista. This way they will have higher demands on their machines and they will be more open to a better one.
The B of Destination reached
You are not only an excellent Barista, but also a good content marketer. Barista Italia creates, creates list to data and publishes content that is so valuable to its target group that they want to become and remain your customer.
True, but if you look further, you will see that almost every provider skips a step or several steps. They are often loose shots. Or they are still going too fast. And with most of them, despite all the effort, your mouth still doesn't really start watering. The quality of the content is a bit like my coffee in the example: pretty bad.
What applies to the preparation of espresso also applies to content marketing. It is an art to do it well.