Increasing your +1's is therefore crucial, both for quantity and social proof . You can also buy reach for Google+ . Is that wise? No, says Arvid Bux , involved in the website GooglePlusWorld.nl : "Google itself checks whether fake accounts have been registered. Also based on reporting Google+ users". I myself came across a large number of inactive users on Google+ who all +1 the same pages. list to dataSuspicious, but in the end I could not prove whether these users were bought; judge for yourself .
Fake checkers Do the other social networks do the same? We know from Twitter that there are regular 'clean-up rounds' in which fake profiles are removed. However, there is another development going on: the 'fake checkers'. Applications such as StatusPeople Fake Checker and SocialBakers' fake followers offer possibilities to check the authenticity of followers.
Conclusion
Buying reach is like cheating. It gives you a good feeling for a very short time, but in the long run it is disastrous. They are not your real fans, you are punished by Facebook's EdgeRank, your real fans are disappointed when your account is cleaned up, the numbers conclude that you are cheating and there are many public tools that can analyze your followers.
So rather go for (slowly) building your reach by embedding it in your existing resources, creative online campaigns and marketing tools such as Social Advertising. Only then will you get relevant reach that you can really connect with. And only then can you achieve your goals.