Through the drain
Can you imagine Tim Krabbé rewriting the Golden Egg so that the main character finds his wife alive? Because the average reader demands it? No, I don't either. EA did. They came up with a gigantic update for Mass Effect 3, which players could install to see the desired ending. On the one hand, the makers of Mass Effect flushed their artistic credibility down the drain, on the other hand, they did what the modern consumer expects: you ask, so we deliver.
Kickstarter
This applies not only to concepts that have already been realized, but also list to data to new initiatives that do not yet exist. Take crowdfunding site Kickstarter for example . Kickstarter helps people with a creative idea to raise production funds. Fans of a pitched concept buy into a shared dream. This can be a board game, a book, a film, art or a game. The initiator makes a short description, perhaps shows some concept art or places a video. Nothing more. No business case, no operating budget. Shared enthusiasm, that's what it's all about.
Zombies at the Rabobank
If the proposal appeals to enough fans, and they invest enough money, the initiative is launched. Sometimes, the investors receive a reward. For example, gamers get access to exclusive levels or virtual goods. But sometimes they don’t. Sometimes, fulfilling a need is enough: this gives crowdfunding a touch of idealism.