Need-fulfilling advertisements
The new Graph Search should change this. This way, Facebook can tap into the real interests and needs of users. By playing into these needs, you could use advertisements to get users to buy your company's product.
That's exactly where Google is at the moment with their advertising model and where companies are paying a lot of money for it because we know there's money to be made there. You then click through to a need-fulfilling ad, which of course leads to a purchase faster.
facebook-graph-ads-middle-3-doneMark Zuckerburg already indicated that the goal of Graph Search is to give list to data you concrete answers, not to provide you with possible links to a website. Graph Search could therefore ensure that users find the answer in advertisements from companies. Of course, it is up to Facebook to ensure that the number of advertisements per search does not become too high.
It will take some time before Facebook Graph Search is rolled out in the Netherlands, but now is the time to make your page Graph Search proof . Below you will find a number of tips from Facebook to help you:
1. Be relevant & descriptive
Important information that is searched for within Graph Search is: the name of your page, category of your page, your personal Facebook URL and the information within the 'about' section, try to be as relevant and descriptive as possible here.