The introduction of the new Facebook Graph Search (sociogram) responds to the needs of consumers and the wishes of companies. It is a powerful new tool that brings users and companies even closer together and offers page owners opportunities to generate more turnover. The dream of every marketer!
Everyone probably searches the internet for restaurant recommendations, a review for a holiday or a list to data good book to read. Facebook has probably replaced Google as a search engine for a significant part of this. Facebook is the only one that can show you what your friends really consider 'cool' and what you want to know more about.
The world in the eyes of Facebook
The social network with over 1 billion users has added a third pillar to its services. Sander Duivestein 's article from last week shows that Facebook has reached saturation point. The number of members in the United Kingdom is already decreasing. It is therefore necessary for a network like Facebook to continue to develop. For that reason, Graph Search has been added as the third pillar to their services, after News Feed and Timeline.
“Our mission is to make the world more open and connected. We do that by giving people tools to map their life stories,” Zuckerberg said . In a response, Zuckerberg also said that he is not competing with Google. “We are not indexing the internet.” A search query that does not fall within Facebook will redirect a user to Bing.