Interesting facts from the USA: Women 55+ spend more time gaming online than men in the 15-24 and 25-34 age groups combined. Did you think so?
The FBI uses women's social skills (including social media) to track men. Know when to keep your mouth shut when dealing with criminals.
Female leadership in social media
The way of using social media differs considerably per gender:
Man woman differences social media
On many sites, women are already in the majority. We women don't have to do it for that. But how do you make sure list to data that you are the effective leader in your own social media strategy? From chatterbox to valuable knowledge sharer.
First, let's look at Ofman's core quadrant:
What could happen?
What do these numbers and starting positions mean for women, social media and leadership?
One of the core qualities of women, they say, is the ability to communicate. Women also use this skill en masse on social media.
If you let go of the brakes on what you want to communicate, you can become an unbridled chatterbox. You go full speed into the trap. The chatterbox is loose and the first followers or fans run away. Too much, too often.
The challenge is to use social media channels strategically. Switch them up. Schedule posts so followers don’t get 20 in half an hour. Responding and building dialogues with a network relevant to you is also part of this.