A Porter Novelli study among 10,000 consumers in seven countries shows that men and women use social media differently. What are the differences? Is it a battle between the Chatterbox and the Shouter? Do the differences affect women's careers? And what about Dutch women? The biggest differences in social media use between men and women in a row.
Women in Europe more active than men
In general, women in Europe are more active than men on social media. 65% of women use social media, list to datacompared to 58% of men. 89% of European women use social media (compared to 75% of European men) to connect and stay in touch with family and friends.
women more social on twitter
The Chatterbox
Men prefer to leave 'their pee' by checking in with their smartphone at the locations they are at, 48% do so. I knew dogs did that, but are men perhaps also inclined to follow that pattern from an evolutionary perspective?
In all European countries studied, women are more active on social media than men. Half of all women log in at least once a day, for men this is 4 out of 10. Women follow brands more often, 58% indicate that they do this to keep track of discounts and offers.
Dutch women
men send more on twitter
The Calling Horn
When it comes to the use of social media, the Netherlands is one of the leaders worldwide. We have long been number one when it comes to LinkedIn and Twitter use. And women are also in the majority on Facebook .