What trends and developments do communication professionals see within the field and what are they focusing on this year? Are they spending more or less on marketing and communication compared to last year, and how does the economic crisis affect their job security and the size of their order portfolio?
The Communication Panel of Logeion, a professional organization for communication professionals, and research agency DirectResearch investigated this and arrived at both remarkable insights and results that are in line with expectations.
Bright future
It is striking that communication professionals in the Netherlands are quite positive about the future of list to data their job or work package, despite the turbulent economic times. 68% of respondents do not expect any negative consequences of the crisis for the staff in their department or within their own organization. 88% are therefore not worried about their own employment.
Does this mean that the communication sector mainly employs very optimistic people? Or are they just naive? Perhaps, but that does not seem obvious to me. It is more likely that the importance of communication is only increasing in light of the economic crisis and that this is also recognized within organizations. Especially in difficult times it is necessary that you are and remain visible, that your reputation is in order and that you are honest and transparent in your contact with target groups and stakeholders.