For the quantitative research, we used Google

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Google Analytics showed us visitors were reaching certain pages and not knowing quite where to go next, so we added CTAs that used active language. So instead of saying, “If you’d like to find out more, let us know'', we said “Get a quote”, along with two options for getting in touch. We spent an entire month testing four words on our homepage. We actually failed (the words didn’t have a positive impact), but it allowed us to test our hypothesis.


We did small tweaks and tests like this all over the site. Analytics data showing conversion rates. We used heat mapping to see where visitors were clicking, and which words caught their eye. With this data, we knew where to place buttons belgium phone number database and key messaging. We looked into user behavior Understanding your visitor is always a good place to start, and there are two ways to go about this: Quantitative research (numbers and data-based research) Qualitative research (people-based research) We did a mixture of both.


Analytics, Google Optimize, and Hotjar to get an in-depth, numbers-based look at how people were interacting with our site. Heat-mapping software, Hotjar, showing how people click and scroll through a page. Heat-mapping software shows how people click and scroll through a page. Hot spots indicate places where people naturally gravitate. We could see where people were coming into our site (which pages they landed on first), what channel brought them there, which features they were engaging with, how long they spent on each page, and where they abandoned the site.