1. Increase trust in the platform
Marketplaces can increase trust in their platform by providing certain guarantees. Airbnb has guaranteed list to data an amount of 700,000 euros for possible vandalism or theft. Offering a secure transaction also contributes to the general trust in the platform. For example, SnapGoods makes it possible to easily request a deposit via a credit card payment system and the car you rent or rent out at SnappCar is fully insured.
2. Gaining trust from peers
Reviews are the standard means to increase the trust of peers. It is important that you do not do this anonymously. Airbnb participants can only leave reviews on the platform after a confirmed reservation. The nice thing is that both parties can be assessed. The reputation of a participant is an important part of this new economy.
A their car and has a good review will most likely also maintain an apartment during a stay. Many start-ups – including Connect.Me , TrustCloud and WhyTrusted – are trying to earn money based on this new data. TrustCloud uses online data such as transactions and reviews to record someone's behavior in a so-called 'trust score'. Peers can use this to show their reliability to potential customers and benefit from it.