Statistics: Total AdWords Sales
Statistics: Total AdWords Costs
Statistics: AdWords revenue from non-branded
Statistics: AdWords costs from non-branded
Statistics: AdWords revenue from branded
Statistics: AdWords costs from branded
Chart: Total AdWords Costs vs. Total AdWords Revenue
Table: Campaigns with highest product revenue versus AdWords costs
Table: Ad groups with highest product revenue vs. AdWords costs
Table: Highest volume campaigns vs. conversion rate
Table: Campaigns with highest cost vs. value per visit
Table: best selling products
Perfect overview of performance from AdWords campaigns
This AdWords dashboard gives you the perfect overview of the performance of your AdWords campaigns. list to data Since AdWords represents the most used search engine, the focus is now on that. Not yet linked to AdWords? Read the Google explanation for linking AdWords to Analytics .
On the left side you can see the AdWords statistics for the overview. In Google Analytics you can see the total AdWords costs which are listed under the total revenue. Below that the breakdown AdWords branded and non-branded is made, to have direct insight into the share of those two.
Top 10 Campaigns and Ad Groups
The right side of the AdWords dashboard provides deeper insights into your AdWords campaigns. The first two tables show the top ten campaigns and ad groups, by comparing product revenue and AdWords costs.
Often there are significant differences in the table where the top ten visitor pullers under the campaigns are shown with conversion percentages. Display is often lower, where branded is higher. If there are real outliers here, then that is reason for further analysis.
The advantage of Google Analytics is that you have the actual e-commerce data by default, instead of the number of sales via a keyword. In the table 'Campaigns with highest costs versus value per visit' you can see in one overview whether those expensive campaigns also generate products with a higher sales value. This table also provides insights for further analysis.
Google Analytics Adwords Dashboard Example
Example of the Google Analytics dashboard to be imported for AdWords.
download google analytics dashboard button
SEO Dashboard – Google Analytics Dashboard #2
This SEO dashboard focuses on the differences between branded and non-branded, generic and long-tail keywords, SEO keyword opportunities, and the value of SEO traffic. The widgets in this dashboard are:
Chart: Performance Generic Keywords with Visitors vs. Revenue
Chart: Performance of mid-range keywords with visitors versus revenue
Chart: Performance of long-tail keywords with visitors versus revenue
Graph: Visits vs. Value per Visit
Graph: Visits vs. Revenue
Statistics: Total SEO Return
Statistics: SEO Return from Non-Branded
Statistics: SEO visitors from non-branded
Table: Non-branded keywords from AdWords with highest yield versus conversion rate
Table: Non-branded SEO keywords with highest yield versus conversion rate
Table: Internal searches
Table: Keywords with highest order value
In addition to the standard KPIs, which you always want to see to gain insight into the overall performance of your SEO efforts, a number of widgets with SEO opportunities and insights will also return. For example, the table with top ten AdWords words, in addition to the top ten from SEO, gives a clear picture of major revenue drivers that you have not yet covered organically.
What searches do you want to rank for?
The internal searches are often so short and powerful that it is not necessarily a term you want to score on. However, these internal searches often provide the perfect insights into properties to combine for the meta tags of your product pages.
Take the fashion industry for example: most internal searches are often a colour or brand. Make sure you include that in the meta tags. Are there also pages for such combinations as all pink trousers or blue jackets? Are the brand pages already indexable within the website (including product lines)? Analyse your internal searches thoroughly and continue to do so on a monthly basis, because the search patterns within Google shift quickly.
Quality of new visitors
Have you been busy expanding content on pages or optimizing your product meta tags for long-tail keywords? The trend lines of 'visitors versus value per visit' provide direct insight into the quality of new visitors. When the visitor line increases, you want the value per visit to at least remain the same. If this is not the case, the quality of your newly tapped keywords is below your site average. Reason for further analysis before you invest too much of your time in it.
Google Analytics SEO Dashboard Example
Example of the Google Analytics dashboard to import for SEO.
download google analytics dashboard button
Email Dashboard – Google Analytics Dashboard #3
The widgets in this Google Analytics email dashboard are primarily intended to provide insight into the effectiveness of email campaigns. The email dashboard consists of:
Statistics: Conversion rate from email visitors
Statistics: The average order value from email visitors
Statistics: the number of transactions from email visitors
Statistics: Total Email Revenue
Statistics: The bounce rate of email visitors
Table: Top Email Campaigns by Traffic vs. Revenue
Table: The days that generated the most purchases versus visitors
Table: Effectiveness of most visited landing pages versus conversion rate
Table: Effectiveness of Most Visited Landing Pages vs. Bounce Rate
Map: Overview of the location of email visitors in the Netherlands
Start tagging your mailings
To make the most of this email dashboard, it is important that all mailings are tagged correctly. The 'campaign performance' widget is a valuable addition to this email dashboard. Not tagging or not tagging correctly results in lost data. Not familiar with the correct way to tag? Read Google's explanation about tagging .