Why do we expect an outcome in currency?
Why do we expect a monetary return from every small investment on social media, when the investment we make often cannot even be expressed in money? On social media, time is mainly invested, so aren't we comparing apples and oranges? And how list to data much time are we actually talking about?
Small practical example: on Thursday March 27, the day before NM13, I was at Schiphol to accompany Kieran Flanagan and Kimberley Darling to their hotel. Given the inexplicable events that take place during a full moon, it was to be expected that the flight would be delayed. The result: an hour and a half of wandering around Schiphol. So what do you do? Eat pizza and tweet about it. Within an hour I received a response from my Pizza Chef:
pertutti
What is the ROI of Per Tutti!'s tweet? Maybe nothing at all, because I'm not at Schiphol that often. Maybe next time I'll go there and eat a pizza for €6. Was that worth the investment? Who cares? Per Tutti! won my sympathy with a simple tweet. I'm a fan, no ROI can match that. And the reader of this blog sees it too.
The ICT sector: hot and trending
ICT professionals are hot, but it doesn't stop there. ICT professionals are also incredibly trendy: the hashtag #NM13 has reached Trending Topic number 7 on Twitter. Personally, I think my colleague was wrong: ICT professionals certainly know how, they just have to realize it.