Step 1: Training
First, the staff learns why they should share knowledge, what it will bring them and how a blog article is structured. This is followed by writing training and a lesson in storytelling.
The knowledge present among employees is examined. What do they know and what trends and developments do they observe?
Step 3: Compose a content agenda
The order and time schedule for blogging about certain topics is determined. This is noted in a content list to data agenda.
Step 4: writing
For many ICT companies this may be the sore point: not everyone is a born writer. Note: practice makes perfect.
Positive feedback from outside provides motivation to write blogs more beautifully, sharply and more focused.
Step 5: Publishing
When the blog is ready, it is published on your own website, external websites or social media.
Knowledge is more powerful
Soon a second sharp comment from Maarten van der Boon appears on the Twitter wall.
maartenvanderboon