I hope if nothing else, this exercise helps to illustrate how

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If Tuft & Needle believes: The actual search market is only 25% as large as what the above exercise suggests (about $50 million per year instead of $200 million per year) They can capture 5% of that market with the right SEO investment They need to maintain that investment to maintain their market share They could justify spending $2.5 million per year on SEO (5% of $50 million). I don't know of many companies investing that amount into SEO — at $150,000 per person, that would be a 16-person SEO team.


Therefore high the c algeria phone number database eiling can be for even a non-SEO-centric company like Tuft & Needle. But the more exciting calculations involve SEO-centric companies like Thumbtack, Etsy, Pinterest, SeatGeek, Expedia, etc. For companies like this, which operate in enormous search universes, it's almost impossible to invest too much into SEO. Let's do some thought exercises. eBay's Ceiling According to SimilarWeb, SEO accounts for 22% of eBay's total site traffic.


Let's say that it only accounts for half as much revenue since those visits are likely less valuable than direct or paid search visits. Based on their 2020 financials, that 11% (half of 22%) would amount to $280 million in net income per year (income not revenue): Ebay consolidated statement of income data for 2016-20. Let's conservatively say that the right SEO investment can increase their search income by 5%, that would represent an impact of 5% multiplied by $280 million, or $14 million per year.