Pre"zen"tation: Practical Simplicity at The Monday Reading Club

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Making a debut at the first reading and marketing session of 2010, yesterday we discussed our impressions of the book Zen Presentation by Garr Reynolds .

The participants were perhaps more timid when it came to debate and participation: the contributions, although few, were as nutritious as always. I confess that I have not been able to read the work, so I have lost a good support when it comes to participating and expressing agreement or disagreement with the points commented by Sergio , Mertxe and Mercè , who acted as coordinators, this time without Marco.

The debate was structured in a power point presentation paytm data prepared by the coordinators, summarizing what was presented in the book. It was interesting to highlight the practical advice, but, as one of the participants pointed out, it focused too much on how to make a good presentation, leaving aside the reason for the title, Zen Presentation. The author's oriental philosophy and culture and personal experiences closely related to Japan were what motivated him to write the book.

Among the practical points discussed, one of the first was the mistake of starting to create the presentation in Windows Power Point format, right in front of the computer. The author recommends using pencil and paper and self-adhesive papers like post-it notes. Several "marketing and computer readers" agreed with this technique, also indicating that the use of colors combined with the use of pencil, paper and eraser stimulate creativity and allow the eyes to rest.

There was also a lot of consensus regarding the maximum number of words per slide, set at 6 by one of the marketing "gurus", Seth Godin. Personally, I have "transgressed" this provision several times, taking into account the type of audience and the message.

Being able to structure the presentation around a guiding thread based on a few key ideas is essential; storytelling can be a good way to tell a story and flow in communicating the message. The presenter must know what he wants to convey as a starting point in order to be able to specify it.

Keep in mind that simple is not the same as simplistic but rather as essence , and that simple is not the same as easy but rather as clear . The quote at the end of a letter (from Pascal? Can anyone confirm this?) “Sorry for not being brief, I haven't had time ,” was perfect for highlighting the qualities of simplicity.

So what is the process of creating a simple, good presentation ?

1- Develop a brainstorming session (known as brainstorming )
2- Identify the fundamental ideas of the message
3- Create the script on paper (or outside the computer)
4- Transfer points 1 to 3 to the computer, provided that a slide format is appropriate and necessary. (Are we misusing Power Point?)

Once the presentation is done, three more points:

– Am I able to explain it in the 15-20 seconds it takes to ride up 5 floors in an elevator ( Elevator Pitch )?
– Am I prepared to present it? (Practice, diction, clothing, attitude…)
– Do I take into account the 3 parts of the presentation: slides, personal notes as a script and a document to be given to the public with the relevant information?

There are still some topics to discuss (the company logo on every slide, “We sell fresh fish here,” the TED presentation in Barcelona, ​​etc.), but is anyone interested in commenting on them?

On 1-02, a new, more than suggestive meeting: Neuromarketing Why do your clients sleep with someone else if they say they like you?, by Néstor P. Braido t. See you there?