When it comes to email deliverability, your sender reputation is everything.
Your sender reputation is a score that mailbox providers use to determine whether to deliver your emails to their users. The higher your score, the more likely your emails are to reach your recipients' inboxes, and the lower your score, the more likely your emails are to end up in recipients' spam folders or be bounced altogether.
Several factors influence a sender's reputation. These include,
The number of bounced emails
The number of complaints from recipients
The content of the email
When selecting an email marketing software , you should consider belarus telegram data the company's sender reputation. A reputable email marketing service helps your emails reach your recipients' inboxes.
Your sender reputation also depends on whether or not you practice the right email marketing tactics, which brings us to our next point.
Double Opt-in in email marketing
Double opt-in is the golden rule when it comes to email deliverability.
Double opt-in means that a potential customer must first sign up for your subscriber list and then confirm their subscription via a second email. The extra step is worth it because it ensures that everyone on your list is interested in hearing from you. This helps prevent potential spam complaints in the future.
Using a double opt-in system for your email marketing has several advantages.
Ensure that you only send emails to people who have requested them. This also improves your open and click rates, as your recipients want to hear what you have to say.
It allows you to develop a relationship of trust with your audience, since they have provided you with their contact information with the intention of receiving news from you.
Reduce the chances of your emails being marked as spam. You are sending emails to people who have opted in to receive your communications.
Overall, double opt-in email marketing is a great way to build trust and get your messages in front of the right people.
How bounce rate affects email deliverability
If you send 100 emails and 2 of them bounce, you have a bounce rate of 2%, which is in line with the average and not too worrying. However, anything over 5% is definitely a cause for concern, because the higher your bounce rate, the more it will affect your overall deliverability.
Email service providers view a high bounce rate as an indication of poor email marketing tactics or low-quality content, and your emails are more likely to be sent to the spam folder in the future, even from users who frequently open and even click on links in your messages.
This can have a devastating effect on your engagement rates, click-through rates , and ultimately, your sales. Deliverability is crucial to email marketing success .
Aside from the logical statement that an undelivered email is a lost conversion opportunity, every bounced email increases your bounce rate and puts your digital reputation at risk, so it's worth making an effort to reduce it whenever possible.