This is where you decide what content will appear for whom.

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Main Segment: "Customers"
Sub-Segments/Dynamic Rules based on:
Customer-Type (e.g., SMB, Enterprise)
Purchase-History (e.g., Product A, Product B)
Last-Login-Date (e.g., Active, Inactive)
Demographic (e.g., Gender, Location)
3. Map Content to Segments and Dynamic Rules

Audit Existing Content: Identify what content indonesia email list pieces (blog posts, product images, testimonials, offers, CTAs) are suitable for different segments or individual characteristics.
Identify Gaps: Where do you need to create new content to effectively serve your segments with dynamic elements?
Create Dynamic Rules: For each content block or element, define the conditions under which it will appear.
IF gender is male THEN show image-male-model.jpg
IF last_purchase_category is footwear THEN show text-recommend-shoe-care-products
IF lead_score is hot THEN show CTA-schedule-demo
4. Choose Your Tools Wisely
You'll need a marketing automation platform or ESP that supports both advanced segmentation and robust dynamic content capabilities.

Key Features to Look For:
Segmentation: Ability to create highly specific segments based on multiple criteria (AND/OR logic).
Dynamic Content Blocks: Drag-and-drop editors for easy creation of dynamic sections within emails/pages.
Personalization Tokens: Ability to insert custom field data (e.g., {{first_name}}).
Conditional Logic: IF/THEN rules for displaying content.
A/B Testing: To test different dynamic variations.
Integration: Seamless connection with your CRM, e-commerce, and website.
Reporting: Detailed analytics on how dynamic content performs across segments.
5. Design Your Master Templates
Create flexible, modular templates that can accommodate dynamic content. Use placeholders for elements that will change. Think about:

Layout: A consistent structure that allows for swapping out content blocks.
Visuals: Ensure dynamic images or videos maintain visual consistency.
Fallback Content: What content will display if a recipient doesn't meet any of the dynamic rules (e.g., if their gender isn't known, show a gender-neutral image)? This is crucial for a good user experience.
6. Implement and Test Rigorously
Build the Logic: Set up the dynamic content rules within your platform.
Preview: Always preview your emails and landing pages for each major segment and each dynamic variation to ensure everything displays correctly.
Internal Testing: Send test emails to colleagues who represent different segments or have specific data points.
A/B Test: Experiment with different dynamic content rules or fallback options to optimize performance.