Ensure Good Placement and Visibility:

hasibat1107 · Post by **hasibat1107** » Tue May 20, 2025 8:27 am

Prioritize Speed: Mobile users expect instant gratification.
Large Fonts and Buttons: Easy to read and tap.
Minimal Scrolling: Keep key information and the signup form above the fold.
Test the QR Code Rigorously: Before printing or displaying, scan the QR code multiple times using different smartphone models (iOS and Android) and various QR code scanner apps. Ensure it correctly directs to your desired mobile-optimized landing page. Test in different lighting conditions if it will be used outdoors.

Placement: Put the QR code where it's australia email list easily seen and accessible for scanning. Avoid placing it on curved surfaces, in low light, or in areas where people can't stop to scan (e.g., a fast-moving escalator).
Size: Make the QR code large enough to be easily scannable from the expected distance. A general rule of thumb is that the minimum size should be 1 x 1 inch, but larger is often better.
Contrast: Ensure there's good contrast between the QR code and its background for easy scanning. Black on white is ideal.
Track and Analyze Performance (Dynamic QR Codes):

Use a dynamic QR code generator that provides analytics. This allows you to track:
Scan Count: How many times the code has been scanned.
Scan Location: Where scans are occurring (geographically).
Scan Time: When scans are happening.
Device Type: What devices are being used for scans.
This data is invaluable for optimizing your campaigns, understanding which placements are most effective, and refining your offers.
Integrate with Your CRM/Email Marketing Software:

Ensure your landing page form is directly connected to your email marketing platform (e.g., Mailchimp, HubSpot, ConvertKit, Sendinblue). This automates the process of adding new subscribers to your list and initiating welcome sequences.
Educate Your Audience (If Necessary): While QR codes are widely recognized now, some older demographics or those less tech-savvy might still need a hint. A brief instruction like "Scan with your phone camera" can be helpful.