Let's imagine that company XYZ has conducted a push campaign to increase sales and attract new customers. For this campaign, we will determine the following data:
Mailing costs:
Costs of using the platform for sending notifications: 5000 rubles
Payment for developers and designers: 2000 rubles
Content creation: 1000 rubles
Total mailing costs: 8000 rubles
Campaign revenue:
Increase in sales by 30% during the mailing period: 50,000 rubles denmark phone number library (base revenue was 100,000 rubles)
Now, using the formula for calculating ROI, we can calculate the result:
ROI = (Revenue - Costs) / Costs * 100
ROI = (50000 - 8000) / 8000 * 100
ROI = 525%
In this example, the ROI of the push mailing of the XYZ company is 525%. This means that every ruble invested in the mailing brought 5.25 rubles of profit. A positive ROI shows that the campaign was successful and brought the company significant profit.
This example demonstrates how calculating the ROI of push notifications allows you to evaluate the effectiveness of marketing campaigns and make informed decisions to optimize your company's business strategy.