How to segment your audience among subscribers

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It often happens that subscribers within one mailing are very “heterogeneous”, which does not allow for a unified approach to congratulating them, so it makes sense to break them down into groups and make several templates to send the mailing to segments. For example:

Congratulations for mothers.

Letters for "hipsters"!

Shipments for experienced businessmen and so on.

This is the most logical way to personalize, and if you have any "dark horses", prepare "universal soldiers" for them, letters that are nevertheless written for men or women. Gender should definitely be taken into account.

Let's sum it up
Is there a perfect "formula" for sending chinese overseas canada database a congratulatory email? Yes, just add a few "ingredients":

Beautiful design, preferably not a template.

Nice fonts.

Personalization – Don't forget to indicate who this letter is for.

Work on the text – let it be original and humorous. Everyone likes positivity.

If you publish information about discounts and bonuses, do it clearly and understandably.

Check your emails for errors and typos.

Read the greeting before sending it. If you enjoy reading it yourself, then you have done a good job! Remember that there are real people on the other side with their own feelings and emotions.