Direct selling: everything you need to know!

[bitheerani90]

Direct selling is a business model in which products or services are offered directly to consumers, without intermediaries such as physical stores. It can occur in person, such as door-to-door sales, or online, through social media and digital platforms. This format prioritizes direct and personalized contact with the customer.
Direct sales is the marketing model in c level executive list products or services are sold directly to the consumer, without intermediaries.

In the 20th century, the Fuller Brush Company revolutionized this format by knocking on doors, creating relationships of trust and marking an era.

Today, direct selling has evolved to include digital channels, party plans and other methods that expand the reach of sellers.

Fuller Brush itself has reinvented itself and now operates primarily online, proving that innovation is essential to growth.

In Brazil, direct sales generated R$45 billion in 2022 , with around 3.5 million independent entrepreneurs — a clear sign that this model remains strong.

In this article, we’ll explore how it has evolved and how you can use it to boost your business.