This is how we worked with the game development studio

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In one, the emphasis was on interactive icons from their corporate style, which we made in 3D. In another, we focused on the visualization of their office, in the next - on the characters of their projects and large fonts.


This approach was justified based on the task: it was necessary to present the studio to potential employees. And for this, it was necessary to choose an image that the team would associate with itself.

At the same time, we started our cooperation with Friday's Games with one developed concept. At the first concept, we understood the customer's wishes, delved into the subject matter, studied the audience, thought through the structure of the site and the presentation of information. And at the stage of several sketches, we selected a visual image. At the same time, the logic of the site was preserved and developed further.

First concept:



Final version:



The finale
How many concepts to make is a matter nurse database of agreement with the client and a specific task. It is the correct understanding of the task and immersion in the problem that will help to choose the right solution.

The client does not care about the number of concepts, what is important to him is that the agency makes a design that suits his request.
A solution can be demonstrated with one concept if you understand the problem correctly.
It’s not enough to just draw a concept; you need to present it, get feedback, and refine the details.