How to create a segmented list for your email marketing campaign

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<When planning and implementing email marketing, there are several things that we must pay attention to if we want the campaign to be successful. One of them is to create a segmented list of contacts to whom we will send our offers, messages, proposals or announcements. If we have not selected the contacts correctly, we will not be able to convert potential clients into customers, and thus the purpose of advertising will be missed.

The importance of a well-tested list is reflected in the fact that it will enable not only b2b email list sales, but also client retention. Digital advertising is not a one-way process of maximizing sales, but a long-term process of nurturing customers. Email marketing is perfect for this task.

Therefore, make sure you have a good list of contacts. You can sort it by the following:

Your customer persona
A customer persona is a fictitiously imagined personality of your ideal customer. It serves to shape all the intentions of your internet advertising, as well as business intentions, as well as the specific steps you will take.

When creating a segmented (specific) contact list, the client's persona has a significant impact on how much ROI you will achieve. This should be kept in mind, especially when we consider that people sometimes buy addresses "in bulk". This is not only against the ethics of any business, but is detrimental to your efforts in general.

Instead, when you're building your list, select only those who are most likely to participate in the conversion process from the people who have given you their information. These are the people to whom you will be able to sell further, or who will further participate in the "funnel" of your advertising. To make things even better, you can also have several of these personas.

It all depends on your product and what you are selling. However, in addition to that, it is important to think about their needs.

His needs
After you've determined your customer persona, that is, when you've found someone who will potentially buy your products or services, think about their needs. More specifically, think about what needs you are addressing a potential customer for, and they can be:

Offering new products or services
Notification of business changes
Informing about your business through your content
"Getting closer" to your brand and service
Now that you have tested the addresses based on which one is closest to the selected person, it is important to "refine" it and you will do this by continuing the selection based on what your client might need.