How to increase the open rate of sent emails

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<One of the most important things in an email marketing campaign is that the recipient of your emails actually opens them. To know how many of them opened your email, you should orient yourself according to the open rate metric.

The reason this metric is so important is to show you how many of those who have given you their address are actually connecting with your marketing campaign. You can also see what's working and what's not working in your advertising approach.

However, a large email list is no guarantee of success. On the other hand, a large number of country email list open messages certainly are.

Edit the subject line of your email
This is the first thing a contact receiving an email will see when you send it to them. It will see the subject line before it sees any other content.

Unlike the rest of the content that will be found in the email itself, the subject line must "persuade" the recipient to open the message and, therefore, it must be written differently than the rest of the content.

It is usually recommended that you enrich your subject line with:

By question
By offer
With humor
By proposal
The most important thing is to "guess", more precisely, to guess what it is that should lead your contact to open the email you send him. Here it is important if you have previously e.g. wrote tweets or AdWords ads.

The length is similar and you need to use a small number of words to interest the contact in opening your email, and to do this as successfully as possible, you need to personalize your message.

Personalize your email
The key to understanding the power and competitive advantage of digital marketing is being able to deliver your content and offerings to your ideal customer. Personalization is the key to succeeding in this endeavor.