Small and medium-sized businesses have several advantages when using social media to promote their business, and the biggest one is the visibility they can gain through it.
Keep in mind that in Colombia alone, 74% of small and medium-sized businesses already use various digital tools due to their advantages.
Having a company profile on social media not only allows more people to reach you, but it also gives you credibility and trust. In addition, you can achieve several of your goals such as making your products or services known to an audience that you might not otherwise reach and thus increase your sales.
But it is not enough to just create a social media profile for your SME, you must know how to manage it to get the best results.
Below, we give you some guidelines to help you promote your SME through social networks with best practices.
Don't think twice
Consider this scenario, there are currently 4,021 users on the Internet and access to so much information has changed the way they perform their searches.
So if they need to find something specific, they go to the Internet, whether it's Google or social media, and if you don't have a digital presence, they won't find you.
You might be wondering, what about traditional media?
Nowadays, very few people still buy newspapers and could find you in classified ads. Magazine distribution has also decreased due to environmental concerns and the simple fact that people now read everything digitally. For this reason, if you paid for print advertising, it will be difficult for them to find you anyway.
Even if you pay for billboard advertising, you'll still need to direct people to a social network or website so they can learn more about you.
It is inevitable to join the digital trend. So don't think twice and give your company the boost it needs.
Woman reading newspaper as a traditional medium
Choose the right social network for your SME
When choosing the right social network for your SME, you must first understand the global panorama and investigate how each social network works .
Look at the types of platforms that exist and with your potential customer in mind, think about where they are most likely to be located.
Try to put yourself in your buyers' shoes, if you were them, where would they be most likely to look for you?
Entrepreneur boosting her clothing business through digital marketing
What are the most popular social networks?
Based on your needs you can choose between the following:
Facebook : No company can afford to have an online presence without having a Facebook account. This is because it is massive, with 2.2 billion monthly active users.
Instagram : With over 800 million monthly active users, it’s great if you have visual content to share.
Twitter : This platform is ideal for SMEs that offer training, consulting or professional development services since Twitter is designed to share news and technical information.
LinkedIn : Through this network you can speak directly with people in charge of decision-making. Ideal for B to B companies. In addition, you can find people who can help you grow your business.
Youtube : Ideal if you have tutorials to show related to your products or services. Also, if your videos are very popular with the public, you can even start monetizing within the platform.
Spy on your competition
Another good practice is to spy on your competition, and what we mean by this is that you identify who your competitors are, look for their social media profiles and see who their followers are, it is very likely that users interested in their brand are also interested in yours.
You can also see what kind of content they share and identify best practices to take into account for your brand.
Be careful, adapting the best practices of the competition is not the same as copying, which you should avoid at all costs because your identity and differentiator is what will make you unique in the eyes of consumers.
Provides good customer service
Having a presence on social media means that you will open new communication channels for clients and potential clients. This entails a great responsibility because you cannot neglect these channels.
If users leave you comments or direct messages, it is best to respond to them immediately as this will also influence how they view your brand and how they will remember you.
It's fine to promote your products or services on social media, but don't forget that people like to interact with people and they like to know what's behind your brand.
Who is your team, what is their mission and values, and what do you seek to achieve through telemarketing leads argentina telephone number data your brand?
All of this is called humanizing your brand and when you do this, your potential customers will be able to identify with it better.
Attract people through what your brand represents and not through its use, because thousands of people can sell the same thing but what differentiates you is your philosophy, that is, that factor that makes you unique.
Offer quality content
People may be interested in your products or services as such, but they are also tired of being bombarded with advertising.
For this reason, it is ideal to give your potential clients information that interests them, motivates them and, above all, is useful to them, since this will be the greatest attraction for them to start to become interested in your brand.
As you can see, social media is very useful for promoting your SME and strengthening your brand.
In the same way, by having a social network you can create an important network of contacts that can help you grow your business, as well as new potential clients that will continue to arrive every day.
If you have any questions about how to manage your business's social media, do not hesitate to contact us. We can advise you in the best way to help you meet your stated objectives.