There Are Three Possible Dmarc Policies:

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P reject: This Means Authentication Failures Should Be Blocked P quarantine: This Means Authentication Failures Should Go To Spam P none: This Means Messages That Fail Authentication Could Still Land In The Inbox A P none Policy Leaves Email Deliverability Up To The Mailbox Providers. But, Trust Us, They’d Rather Have Your Help Deciding What To Do With Emails That Fail Authentication. That’s Why They Created Dmarc In The First Place.

The Problem Is That Too Many Senders Set Up Relaxed belarus email list Dmarc Policies, Which Lets Them Get Reports But Not Much Else. The Only Way To Effectively Use Dmarc To Thwart Email Spoofing Is To Enforce A Policy Set To P reject Or P quarantine. Learn More About Dmarc >>> Brand Indicators For Message Identification (Bimi) Before And After Bimi Email Inbox On A Mobile Device Bimi Is Like A Fun Bonus For Senders Who Are Kicking Butt At Email Authentication.

If You’re Doing It Right, You Qualify For Displaying A Branded Logo In The Inbox. (And What Brand Doesn’t Want Their Logo In More Places?) In Order To Be “bimi-ready,” You Must Set Up Dmarc With Dkim And Spf. Most Importantly, Your Dmarc Policy Must Be Set To P reject Or P quarantine. If You’re Using P none, You Don’t Qualify For A Bimi Logo. Bimi Doesn’t Directly Impact Email Deliverability.