19 Surprising Facts About Phone Calls That Are Impossible to Ignore

[ashammi258]

Incoming phone calls, drowned out by mobile and social media, are too often overlooked or ignored.

But telephone marketing has a unique ability to improve the results of all other marketing channels – both digital and traditional. It is thanks to phone calls that you can easily collect valuable analytical data about your customers and advertising campaigns. Still don’t believe in the power of phone calls? Here are 19 unexpected facts that confirm the incredible possibilities of telephone marketing!

1) By 2016, mobile searches in the US will exceed desktop searches by 27.8 billion.

2) 70% of all local mobile israel phone numbers searches end in a phone call.

3) 64% of smartphone owners use their devices to shop online.

4) By 2017, mobile local advertising in the US will exceed $9.1 billion.

5) By 2016, the number of mobile search engine users will reach 225 million.

Increase sales with the UIS communications platform
A reliable cloud telephony operator: our own number capacity and the #1 technical support on the market.

Manage communications, control employees and automate the sales department.

Get a consultation

6) 55% of mobile searches convert within an hour.

7) 91% of all US citizens keep their mobile devices within reach 24 hours a day, 7 days a week.

8) The total volume of purchases worldwide using mobile devices will reach $7.29 billion in 2013.

9) Customers who call by phone are 10 times more likely to make a purchase than those who only click on a link.

10) By 2016, the number of requests to companies via the Internet and mobile devices will exceed 70 billion, with the majority of them being via mobile devices.

11) 53% of online shoppers cite a lack of human interaction as a reason for abandoning a shopping cart order.

12) 63% of purchases are made offline after online research has been conducted.

13) 10-30% of all calls to the company are from high-quality prospects. So take advantage of these calls by directing prospects to the right departments so that they become your actual customers.

14) According to Surojit Chatterjee, Group Product Manager for Google (Global Mobile Search Advertising), when an advertiser uses contextual advertising that includes a phone number and address, click-through rates increase by 6-8%.

15) $68 billion of the $132.8 billion spent on local advertising across channels results in phone calls.

16) 61% of companies rate their phone leads as “excellent” prospects.

17) 3 out of 4 mobile searches result in: further search, store visit, phone call or word of mouth.

18) When people use mobile search to make a purchasing decision, they are 39% more likely to call a business.

19) By analyzing phone calls, marketers save up to 12% of their budget, which they can then reinvest into the most effective advertising campaigns.