How to set up email tracking in 2 minutes

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There’s nothing worse than doing something and not tracking the results. A marketing department can’t improve its strategy if it doesn’t know how it’s working. If you use email newsletters or even just send out one-off emails, email tracking for analytics is a must. In this article, we’ll explain why email tracking is needed, and show you how email tracking works using NetHunt as an example.

Content

What is email tracking?
Why is email tracking needed and how is it useful for a seller and marketer?
How to set up email tracking using NetHunt CRM as an example
Conclusions
What is email tracking?
Email tracking is the process of tracking emails that you send to your customers through mass mailings or individual emails. When a user receives an email, they take certain actions with it: they may open it, read it, click on a link, or simply delete it without ever knowing what it says. An email tracking service helps you track these actions and use the information you receive to make informed, data-driven business decisions.

What can be tracked using email tracking?

There is a lot of data that can be obtained using email tracking. In particular, email tracking provides the following information:

Was the email opened?
Did the recipient click on any links in the email?
Was the letter delivered?
Did the recipient unsubscribe from the newsletter?
Whether the recipient marked the email as spam.
Did the recipient respond to your email?
How email tracking works
The popularity of email marketing bahrain phone number list and, consequently, email tracking continues to grow. The software market is actively developing tracking technologies. However, regardless of the mechanism used, the general principle used in the email tracking process remains the same.

Open email tracking: To track the number of times an email is “viewed,” email tracking services use what’s called a tracking pixel. The system adds a very small, 1-pixel-wide, 1-pixel-high image that’s invisible to the human eye at the bottom of the email. As soon as the recipient opens the message, their ISP makes a request to the server to retrieve this image. This request means that the user has viewed the email and is recorded as a “view.”

Click tracking: In order to be able to register a click on a link, each link in the email is converted into one that first leads to the email system and then redirects to the actual link. This allows you to track clicks.

Unsubscribe Tracking . When a user unsubscribes from a newsletter, they also click on a link. So the same technology is used to track unsubscribes as it is to track clicks in email lists. The only difference is that the system knows that it is an unsubscribe link.

Response tracking can be implemented in different ways across email systems. The most popular methods include using an open tracking pixel and comparing email subject lines.

Why is email tracking needed and how is it useful for a seller and marketer?
It's a given that analytics are necessary. But let's see what email tracking specifically provides and whether it's worth using it.

Email tracking allows you to find out how many emails were actually delivered and read . You can have a large but inactive email address base and send emails over and over again, concluding that email marketing is ineffective. Or you can interact only with an active audience, thereby tracking the real results of your emails.
Email tracking software provides insights that can be used to optimize your email campaigns . You can assess which content types, topics, and attachments are most engaging to your target audience. You can use these insights to improve your next email campaign.
With the help of an email tracking service, you will not only find out if the email was opened, but also how many times it was opened . Thus, it can be assumed that users who actively and repeatedly view the email are the most interested in the offer. It may make sense to prepare a separate mailing for them.
Overall, email tracking data is used to develop a more specific and personalized offer for interested users, which means saving time, effort, and increasing conversion. Instead of sending emails to nowhere again and again, you can consciously manage your mailings, basing your business decisions on real facts.