How to get 45% more leads with NetHunt CRM automation: EPOM case study

[mostakimvip06]

As a fast-growing startup, EPOM was looking for a CRM solution that could scale and evolve with the business’s needs. The team wanted a CRM system that would optimize the work of three departments at once: sales, accounting, and marketing. In addition, the main channel of communication with customers is email, namely Gmail. So it was obvious that the team needed a powerful CRM that was well integrated with the email service. And NetHunt CRM actually met these needs!

In this article, we will tell you how EPOM managed to implement a CRM that the team actually uses, increase the number of leads, and minimize the risks of wrong decisions thanks to NetHunt CRM.

Content

Who are EPOM?
The long road: EPOM CRM systems to NetHunt CRM
Epom's requirements for an ideal CRM system
Why did EPOM choose NetHunt CRM and what functionality do they use most often?
Who are EPOM?
EPOM is a Ukrainian ad technology company that offers a wide range of advertising solutions for advertisers, website owners, and ad networks. The team aimed to expand the possibilities of digital advertising, make innovation accessible, and make ad campaign management transparent and cost-effective.

Over the 13 years of its existence on the market, EPOM has expanded its team, implemented projects for over 300 clients. In addition, it has launched 2 powerful flagship products — a white-label advertising server and a white-label DSP. These platforms include display, mobile, video, native advertising formats, as well as the ability to launch advertising using the programmatic model — launching advertising through an auction in real time.

The long road: EPOM CRM systems to NetHunt CRM
At the beginning of its activity, the company relied on popular Excel spreadsheets to conduct business. When there were still relatively few customers and leads, EPOM managed to cope quite well with managing the customer database, monitoring sales and marketing processes, and forecasting sales volumes without using specialized software.

However, the startup's development began austria phone number list to gain momentum quickly. With the emergence of new customers and new sales opportunities, the number of business processes within the company, and consequently, the data associated with them, began to multiply exponentially.

Managers did not have time to enter the necessary information about clients and deals in a timely manner, could not ensure data purity due to uncontrolled appearance of duplicates in the database, etc. As a result, this caused confusion in processes and reputational risks, as different managers tried to close a deal with the same potential client. This was the first impetus for the search for a more modern tool for organizing the client base.

In order not to waste time and energy on administrative red tape and not slow down work processes, the team decided to delegate tasks to the CRM system. Before implementing NetHunt CRM, EROM invested in two CRM systems. After all, the team had been using them for a long time, but the overly complex interface slowed down work processes.

EPOM continued its search for a CRM system that would address the following challenges:

a quick-to-implement and easy-to-use CRM system that EROM employees would actually use;
the ability to customize the CRM system to the company's specific processes at different stages of startup development (since EROM scaled quite quickly);
the ability to collect and store all potential customers in a database for easy access and information management;
automation of sales processes to establish long-term relationships with prospective customers;
the ability to effectively coordinate the actions of the sales and marketing departments;
ease of transferring hot leads (MQLs) from the marketing department to the sales department.
Epom's requirements for an ideal CRM system
When compiling a list of potential candidates for the role of "that very CRM", the EROM team primarily paid attention to systems that offered the following functionality:

integration with Gmail, as the team spends a lot of time in email;
the ability to build multiple sales funnels for different products;
contact management functionality, in particular the ability to qualitatively segment the database according to a number of parameters;
email marketing functionality — mass mailings and analytics;
functionality for team collaboration ;
the ability to configure different roles and access levels for employees;
high level of CRM flexibility;
the ability to build reports on sales and team activity.