Content
Who is Mindful Eating School?
What prompted Mindful Eating School to look for a CRM system and why the company chose NetNunt CRM
List of teams using NetHunt CRM at Mindful Eating School
What NetHunt CRM functionality does Mindful Eating School use most often?
What results did Mindful Eating School achieve with NetHunt CRM?
Who is Mindful Eating School?
Mindful Eating School is an online school of mindful eating founded by nutritionist Kateryna Krupkina.
"Previously, nutrition was reduced to counting calories and creating menus, but our approach to the matter is radically different. We believe and know that conscious nutrition is not only about numbers, but also about harmony with your body and thoughts."
Malyutin Yevhen , Operations Director of Mindful Eating School
The Mindful Eating School strategy is based on the fact that nutritionists help change people's eating behaviors and habits. Participants in training programs achieve the desired result - lose weight or gain weight - without counting calories and a clear menu.
Mindful Eating School began operating in October 2023 and in a short time gained recognition and trust from customers.
“We are already ahead of companies that have been on the market for 5–10 years. The team is developing every day! It is thanks to NetHunt CRM that our database is growing rapidly.”
Malyutin Yevgeny , Operations Director of Mindful Eating School
What prompted Mindful Eating School to look for a CRM system and why the company chose NetNunt CRM
Before choosing NetHunt CRM, Mindful Eating School considered other CRM options. Each platform had its own advantages and disadvantages, but did not fully meet the company's needs.
Every day, school specialists are faced with a large number of auto-payments and inquiries from interested customers, most of which come from various marketing channels, mainly social networks. They need a tool that will allow them to combine all communication channels in one place, automate payments, track the progress of transactions through the sales funnel, and respond to customer inquiries in a timely manner.
Mindful Eating School also put forward additional armenia phone number list requirements for the CRM system, including:
flexible automation settings;
the ability to create effective marketing campaigns with detailed analytics;
support for messengers, namely Instagram and Telegram;
integration with payment systems.
NetHunt CRM perfectly met all the requirements. Therefore, the choice of the company was obvious!
List of teams using NetHunt CRM at Mindful Eating School
Mindful Eating School is a modern team that is not afraid to shift responsibility for some business processes to contractors. For example, legal services and accounting are delegated to outsourced specialists.
“There are over 20 people in the team, not counting the owners. This is the care and production department, which includes nutritionists. They are responsible for product implementation, training people. We have a marketing department that specializes in advertising initiatives.
We have also created a separate business process for managing customer service. Its purpose is to make sure that we provide high-quality services and meet customer expectations.”
Malyutin Yevgeny , Operations Director, Mindful Eating School
Below is more information about how and why individual departments of the company use the CRM system.
Sales department
In NetHunt CRM, managers track the progress of deals through a sales funnel. Carefully configured Kanban boards help you clearly understand at what stage each customer is and what needs to be done to sign the deal.
"All transactions related to automatic payment are stored in appropriate folders that are not accessible to sales managers. As an administrator, I can view these folders and track how clients pay for the school's services."
Malyutin Yevgeny , Operations Director, Mindful Eating School
Mindful Eating School plans to add nutritionists to NetHunt CRM. As their team grows, they will also need a tool to effectively manage their database. In addition, they will be able to better understand their clients’ needs and requirements, providing more personalized advice and service.
“Instead of tracking the workload of specialists in Google Calendar and whiteboards, we will get a centralized system that will allow us to control work processes. With this approach, the sales department will more effectively distribute tasks and coordinate actions with the production department - nutritionists.”
Malyutin Yevgeny , Operations Director of Mindful Eating School
Mindful Eating School created a customer service department and connected it to NetHunt CRM. The specialists created a separate folder where customers go after payment. In the folder, the customer service manager guides customers through all the necessary stages — from preparation for support and consultations to service provision (with satisfaction measurement) and completion of the service. After that, customers can continue support or leave feedback.
“NetHunt CRM opens up a lot of possibilities. You can implement any ideas and plans thanks to the flexibility of the software. We use the integration of NetHunt CRM with the following programs:
Google Workspace - for organized communication with clients and assignment of tasks directly in the mail interface; Ringostat - for thorough analysis of calls and improvement of service quality; Messengers, namely Instagram and Telegram - for saving the history of communication with clients in a single window.“In the near future we want to integrate the Softbook or Westadi educational platform.”
Malyutin Yevgeny , Operations Director of Mindful Eating School