What are the best global marketing strategies?

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To help you deepen your knowledge of global marketing, we have identified 5 strategies used by leading global companies.

It is important to remember that internships are accessible to medium-sized companies and can be carried out even without an office in the country where expansion is planned.

1. Adapt the language used for each country
The way a brand chooses to communicate with its buyer persona is crucial to sales success. This seemingly obvious statement is essential for companies that want to establish themselves in a global environment.

Google , for example, is a global company that operates in hundreds of countries. One of the reasons for the company's good positioning is due to the customization of the strategy used in each country, emphasizing aspects of local culture.

In Mexico and Colombia, Google is preparing specific doodles for national holidays. The same is done in other places where the company operates.

This way of adapting the language allows for romania mobile database an approach to the public of the national market, even if the strategy is applied on an international scale.

2. Recognize the change in a person's habits in different regions
It is quite common for consumer habits to differ between regions, even though the buyer persona is similar in all countries.

To be successful in the international market, a company must always conduct extensive research and studies that recognize the differences between the public of each country before starting an investment.

A negative example of global marketing is China in Box. After the success achieved in the Brazilian market, the company opted to transition to the Argentine market using the same strategies applied in Brazil.

The result? A huge loss, because consumer habits in Argentina were quite different and the company was unable to identify these aspects in advance.