Calculating ROI in Content Marketing

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Some of the ones you can consider when calculating your ROI are:

hosting service and CMS, such as WordPress ;
content production (cost of hiring or paying employees or freelancers responsible);
monitoring and data analysis tools;
image banks;
equipment to record videos and audios (if you use these formats in the strategy).
To make the calculation, you must consider the returns, which may vary depending on your objective. The important thing is that you always assign a monetary value to the indicator you choose. Some possible ones are:

number of leads,
clients who were leads,
blog sessions,
unique visits,
number of users per page,
inter alia.
The ROI calculation is based on the following formula:

ROI = return - cost of investment / cost of investment

Suppose that, adding up all the costs, your total investment in Content Marketing was US$5,000 in 1 year.

During this period, the strategy has generated namibia mobile database 120 sales with an average revenue of US$100.

Therefore, your investment cost would be:

120 * 100 = 12,000

Returning to the ROI formula, the calculation would be done as follows:

ROI = 12,000 - 5,000 / 7,000

ROI = 7,000 / 5,000

ROI = 1.4

To see the result in percentage, you simply need to multiply this value by 100. In the case of our example, the ROI would be 140%.