The concept of corporate identity
Any well-known company is associated with a certain visual image by the consumer. For example, when talking about Apple, the client automatically imagines a picture of a bitten apple, when mentioning Yandex - a white letter Ya on a red background, and so on. These logos are remembered thanks to the competent development of the company's corporate style.
The concept of corporate identity
The concept of corporate identity
Corporate identity is part of a company's identity — the visual component of its image. japan mobile database Corporate identity is based on the creation of a logo, trademark, as well as corporate colors and fonts. It may include an emblem or character, such as the Duracell rabbit.
But it is still important to understand that corporate style and identity are different concepts. Identity is the image of the company as a whole, including not only the corporate style, but also the name, values and its appearance in the eyes of consumers, as well as other elements, such as recognizable music.
Corporate identity of the company:
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