Before you can take advantage of a dynamic inbound marketing strategy, there is one important question you need to answer.
Should your company invest its time and resources in creating an in-house inbound marketing team? Or should it rely on the help of a specialized agency?
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There are pros and cons to both options. By creating an in-house team, you have full control over all marketing initiatives.
This means you can supervise everything very closely, from the tone of your brand’s message to the selection of topics. Your in-house team will also be entirely dedicated to your company.
However, there are significant disadvantages to this option. The first is that you will miss out on the benefits that you can only get by partnering with an agency.
Broad expertise is one example. It is necessary to have a south africa mobile database large team of marketing professionals with diverse skills to create an effective marketing campaign.
Therefore, your company will need to hire web designers, SEOs, SEMs, copywriters, developers, and project managers. All of these team members will need to be hired and trained to use the tools required for the job.
In short: the big disadvantage here is its cost-benefit. You will have a high cost in hiring and training this team.
In addition, there will also be the costs of the tools. In general, platforms charge higher prices for individual users. The price tends to drop when the contract is made with an agency, which has several clients.
So, when you partner with the right agency , you get instant access to a qualified and experienced inbound marketing team. Plus, you get access to the best and most up-to-date tools.