Generating B2B leads via LinkedIn can bring significant results - as long as your company knows how to use the social network the right way!
Have you ever stopped to take a deep look at the potential for generating B2B leads that LinkedIn offers? Has your company explored all of the resources this network has to offer?
If you have been maintaining your digital presence online just because you “have to be there,” it’s time to make a radical change – both in your opinion and in your strategy. Learn how to do this with the following tips.
LinkedIn as a lever for new business and B2B lead generation
LinkedIn was born in 2003 as a small professional networking site. But since then, it has undergone numerous transformations. So much so that today around 50% of business-to-business (B2B) buyers specifically czech republic mobile database use LinkedIn as a source for making their purchasing decisions .
As a result, more and more companies are using the power of social media for B2B lead generation. But despite it being a popular strategy, most B2B companies aren’t leveraging social media as much as they should. And LinkedIn may be one of the most significant misconceptions.
One reason for this is that CMOs at major organizations only use the network as a tool for brand awareness, and forget to view the platform as a potential source of revenue generation.
The problem is that brand awareness is a key marketing objective for B2C companies. B2B companies, on the other hand, focus their marketing goals on lead generation. So if you want to do business with LinkedIn, you need to go beyond that mindset.