Make information something unique

[bitheerani319]

Every day we see the emergence of countless communications agencies and press officers, the change of interlocutors, the pressure from the media (to do the same thing with fewer resources), the bombardment of emails, requests for interviews and endless and uninteresting phone calls, the difficulty canada mobile database managing time to carry out the work – a set of factors that must be taken into account and overcome in order to be seen as part of the solution and not the problem. There is always time and space for an attractive topic, for one that is truly “news”, for one that the journalist needs and expects from us, for one that contains :

New, useful, interesting and important facts for the target audience (if sent by email, highlight them in the subject line so that they are immediately noticed by the journalist, and summarize the most relevant information in the body of the email using bullet points)
Accurate, concise and clear information, accompanied by multimedia elements, contacts and relevant links, which facilitate and accelerate the journalist's work
It is not enough for us to consider that information is news, we need to be able to transmit it in the best way possible (press release, email, phone call, personal conversation) and for it to be perceived as such by the recipient (awaken the journalist's interest, wanting to know more, publishing).