The value of Landing Pages in generating leads (potential customers) has become consensual and assumes special relevance in the B2B (Business-to-Business) market.
But what is a Landing Page? As the name suggests, it is a web page where we “ land ” after clicking on a “ Call-to-Action ” (CTA) whose austria mobile database we consider interesting – for example, when searching for a certain solution on Google, we go to the website that has the button that we click on; or in an e-newsletter to which we subscribe, we cannot resist the lure of a certain banner ; or on a page that we follow on a social network, we click on the text link of a post; or at an event, we point to the QR Code printed in a specific campaign for participants.
By including the completion of a form , the Landing Page represents an important step (the 2nd) in the “commercial funnel” of a company’s permissive marketing:
Landing Pages: Best Practices for Qualifying Leads
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