Choosing content formats

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One of the factors that must be taken into account when drafting an editorial plan concerns the format of the contents which, as we explained earlier, changes depending on the platform on which you intend to publish them .

If your company website blog will philippines cell phone number list consist mainly of textual content, you will inevitably have to change your strategy for your Instagram account, clearly favoring graphic content: photographs first and foremost. And the same goes, for example, for YouTube, where only video content such as tutorials and reviews are allowed.

All this to make you understand that in a content marketing strategy it is important to plan contents of different formats , in such a way as to adapt them to the various digital platforms you have available.

Focus on storytelling
Storytelling is a fundamental pillar of content marketing strategies, allowing brands to create deep emotional connections with their audiences .

Through authentic and engaging narratives , companies can not only communicate what they do , but also why and the values ​​they stand for. This helps differentiate themselves in the competitive market , increasing brand memorability and audience engagement.

Well-told stories can become memorable, helping to build a positive reputation in the long term .