Just shared your recent [post, project, design,

[zihadhosenjm80]

Just shared your recent [post, project, design, rebranding work, app, etc] about [xyz] with my audience on Twitter and I also mentioned the platform as a great resource in one of my recent blog posts [link] and in my highly trafficked blogging courses.

The other reason I’m reaching out is because a large part of my business is working with brands like [reference any relevant past clients or even full-time gigs] and others to help scale [your core service offering].

Would you be up for chatting about [Company Name’s] [your core service offering] or connecting me with someone else on your team if that’d be a better fit?

[Your Name]

P.S. Here’s where you can read more [link to portfolio page if possible] about my process and the clients I’ve worked with.

…

Of all the cold emails, this one is heaviest on self-promotion—in the context of building your authority with this potential client.

It also directly pitches them on working together in your first email.

Again, the goal is to get in front of the right decision-maker and get a phone call scheduled so that you can really pitch them on your services more effectively.

Here a screenshot of this cold email strategy in action (name and details blurred for privacy).

This is the cold email that landed me a $10,000/mo retainer australia phone number library for 4 blog posts per month:

Write Best Cold Email Tempalte on ryrob Ryan Robinson Freelance Business
I sent this email pretty early in the morning.

By the afternoon, I’d already heard back.

Here’s that email I got from the person I reached out to, with a colleague of his cc’d…

How to Write Best Cold Email Template Freelancers Ryan Robinson ryrob
We set up a time to chat on the phone, learn more about their goals, walk through my process and the rest is history.

I’ll be the first to tell you though, this isn’t the typical response to a cold email pitch for freelance work.

And I definitely had no expectation that it’d be a $10,000/mo deal until after we had a discovery call and I was able to feel out their budget and pricing expectations. They mentioned that they’d tried working with marketing and PR agencies in the past, but didn’t see enough results—that (coupled with the size of the company) immediately told me they’re accustomed to paying premium retainers for contract help.

All in all, out of the ~100 of these types of cold emails I’ve sent, somewhere in the neighborhood of 10-15 have materialized into deals within a month of initial contact. These cold emails require more hands-on follow up too.