People feel restless when their emotions are not addressed, hence the need to let go of it and act on it.
More often than not, this strategy gives companies better sales numbers . So what makes emotional marketing so effective?
Your brand becomes more memorable
Apparently, emotion and memory are somehow linked, as people tend to have longer lasting memories when it comes to emotionally charged events.
So when you leave an emotional impact on your audience, your brand and content will stay in their hearts and minds.
Your content becomes more shareable
People love to share stories or things , especially when it makes them feel — whether good or bad. It's just human nature.
About 31% of emotionally appealing ads were belgium mobile database successful , compared to ads that focused on rational content.
Clearly, an emotional response to an advertisement can influence the intention to make a purchase.
Helps build customer loyalty and produce brand advocates
Another study shows that customers who have an emotional relationship with a brand have a 306% higher lifetime value and are 71% more likely to recommend the company, versus the average rate of 45%.
So this means that when customers are emotionally connected to your company, they will reward it with their loyalty and even social proof .
Fundamentals of Emotional Marketing
Emotional marketing incorporates psychological triggers to achieve various results. So, this includes:
Evoke specific emotions in customers,
Help them remember a product or brand,
Motivate your target audience to buy, click, call, visit or take action in a way that results in closer contact with the brand.
In most cases, emotional marketing is used in creative campaigns that send a bold brand message.