But how does this affect your strategy? The first step is to start thinking about optimizing your content for voice search.
Remember that people don’t speak and type the same way. Users tend to talk to voice assistants as if they were talking to humans.
So this means you should work:
Questions;
Long Tail Keywords
Informal tone.
2) Video content
Video is a very popular format these days, so much so that a short video engages a wider audience than a text with similar content.
The reason is quite obvious: the format is more engaging, playful kazakhstan mobile database and easy to consume. That's why many experts believe that videos will account for 82% of internet traffic by 2023 .
Read also: Videos to sell more: start now, produce now, earn now !
So it could be an unboxing video, a video about best practices and uses, or a live session with an expert from your team. The important thing is that videos are definitely one of the biggest trends in mobile marketing.
UGC continues to be a highly impactful resource within any marketing strategy.
It works in the opposite direction to influencer marketing. In this format, users are sought out and paid by advertising companies. User-generated content, on the other hand, generates a higher level of trust. This is because it is social proof: based on real life, unpaid experiences and opinions.
Read also: Social Proof: understand the concept – and how it helps your business
This increases the brand's credibility and is an excellent way to strengthen relationships with leads and customers.
Examples of user-generated content include:
Posts and tags on your own profiles on Instagram, YouTube, TikTok, Facebook and Pinterest,
Comments on the brand's blog and social networks,
Reviews on industry forums and apps like Trip Advisor, among others.