Reduction of acquisition cost

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With a content marketing strategy, you reduce your CAC (Customer Acquisition Cost). This is because your strategy tends to be even more efficient with qualified leads, who are the people most likely to buy your products.

5. Reduction of the sales cycle

By investing in this method, the sales cycle peru mobile database be shortened, also because of the way in which leads are approached. With personalized content for the top, middle and bottom of the funnel, you create more efficient communication for the specific demands of each customer profile.

This way, they arrive better prepared for the salesperson, who will have less work to do in educating them about the product or service.