We can say that today artificial intelligence is transforming the digital marketing sector by:
Revolutionize the way companies approach promotional campaigns. Today, it is possible to reduce the time to design and implement a marketing strategy and provide deep insight into the likes and dislikes of the target audience.
Apply predictive analytics to segment customers into strategic groups based on age, income, and other factors. In addition to generating insights into customer behavior and purchasing patterns
Automatically respond to customer support queries. Many businesses are using AI-enabled chatbots to resolve quick customer queries without human intervention
Furthermore, there are other areas where we can see the impacts saudi arabia mobile database of artificial intelligence on digital marketing:
Customer Relationship Management (CRM)
With AI-driven applications, your business can personalize customer interactions and deliver an enhanced user experience with special promotions or incentives to restore customer loyalty.
Related: Is having a CRM for your sales team a good deal?
Just as AI-powered applications like chatbots apply natural language processing (NLP) to:
Segment customer queries
Respond quickly to urgent user requests
Minimize dissatisfaction by serving all consumers in real time
Additionally, AI-powered CRM uses predictive analytics to extract deep insights related to customer behavior and preferences, all based on their past interactions and other data.