How important is it to analyze both metrics together?

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Now that you’ve learned about these indicators, you may be wondering how they relate to each other. In general, integrating CAC and LTV into the measurement of sales and marketing results helps companies that work with complex sales to grow sustainably.

Your goal should be to have the lowest spain mobile database and highest LTV possible . This means that it is not enough to focus on attracting new customers, but it is also important to analyze how much it is worth investing in order to retain them.

And in this sense, there is no doubt that having active and loyal customers is valuable. After all, prioritizing the increase in the consumer base is not only expensive but also risky.

Therefore, maintaining intelligence in decision-making about actions in areas such as marketing and sales, which are highly strategic for all businesses, depends on a good analysis of these metrics.