Improving ROI in email marketing should be one of the main objectives within any email marketing strategy, as this means increasing the profitability of our emails and, therefore, achieving greater benefits.
In this article we are going to tell you what ROI is in email marketing, how to calculate it and what you can do to improve this metric. Will you join us?
What is ROI in email marketing?
ROI or return on investment in email marketing is the metric china mobile database that tells us the income we have obtained or that we plan to obtain for each dollar invested.
According to several studies, the ROI in email marketing is the highest among all digital marketing channels.
On average, it is around 42, but can even exceed 50 USD per dollar invested in some sectors such as tourism!
If you want to know more about average ROI statistics across different sectors , we recommend you take a look at these studies by DMA and Litmus .
How to calculate ROI in email marketing?
The formula to know the ROI is: ROI = (income – investment) / investment.
But, in the specific case of ROI in email marketing, what is the investment and what is the benefit?
How to calculate investment in email marketing?
The investment would basically be the cost of our email marketing tool and, in the case of having a person hired to carry out email marketing tasks, the expense of paying this person's salary.