You could think of AR as a new public

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Tips for beginners

When it comes to future trends, Annelies Termeer says that augmented reality is emerging as a particularly promising field: “Today, all mobile phones have this capability, but I haven’t really seen any interesting use cases in the media. AR is only used for gaming or in the commercial context. This is an opportunity that I see.”

So the lab is developing “Dustin,” an interactive smartphone kenya cell phone number list story that uses AR elements. “ space, but now it’s filled with Pokémon and advertising. I think there’s also a role for public broadcasters, who could create more high-quality, informative AR content. ”

Finally, after working in the field of media innovation for many years, does Annelies Termeer have any advice for someone who would like to set up an innovation unit?