It’s the day after Halloween. You walk into a mall and then you hear it: Christmas music being broadcast from a speaker. “Really? Already?”
Yes, it’s that time of year again. Christmas is undoubtedly the most wonderful time of the year for businesses around the world.
Your customers are already primed to shop during the holidays and all you have to do is set up the right strategy to convert their interest into sales.
There’s no better way to gain new customers than through email marketing. With 2022 holiday season sales expected to once again surpass $1 trillion , it’s time to start thinking about your Christmas newsletter ideas.
Buckle up your sleigh and get your elves in line—we’ll show you romania mobile database how to create a holiday email marketing strategy to tap into that merry stream of holiday revenue.
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How to get started with a Christmas email campaign
Before you say your season's greetings and create a new Christmas email campaign, you should first analyze data from past holiday campaigns. The goal here is to learn as much as possible from past successes and failures so you can achieve better results this year.
Looking at the data from your latest holiday campaigns, it should reveal:
Which products generated the most revenue last Christmas? You may want to offer them to your email list again this year.
Which promotions were most successful? Consider running something similar again.
Which customer groups generated the most sales? Align your campaign to focus more on these groups.
Which holiday campaign ideas failed? You can avoid using them this year or try modifying them if they seem viable or more relevant now.