Try to connect with the audience right from the start

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The first few seconds of any video marketing effort are the most important. This is when the viewer decides whether to skip or continue. So, try to do your best here: be specific, communicate what the audience can expect from the beginning.

3 – Prioritize short videos
Even those 60- to 90-second “pills” can be too long. Always aim for conciseness: usually, 30 or 45 seconds are enough to azerbaijan mobile database the message across. People avoid very long content – ​​unless you have something incredibly special to say and show. Blame it on the attention span, which is getting shorter and shorter!

4 – Don’t be afraid to be realistic
Often, imperfections in a video help make it more believable and more human. So don’t be afraid to make mistakes: know what you’re going to say, rehearse it, and move forward. Don’t worry about cutting or editing anything that isn’t perfect. People understand and tend to sympathize with things that are more realistic.

5 – Divide into parts
It’s common to create videos without considering the people who will watch them. But this is a very dangerous mistake. The issue of length, for example: no one, absolutely no one, will watch a ten-minute video about any product.

So if you’ve created content of this length, break it down into ten one-minute videos, releasing one piece per day. This will give your networks frequency and make the content much, much more engaging.